With limited marketing channels, these businesses missed growth opportunities to draw in more customers, and they carried a lot of risk. Understandably, these businesses limited themselves to one or two marketing channels. Each new marketing channel they wanted to tackle took a massive amount of time to research, learn and practice - often over multiple years. By the end of 2018, we had grown to 35,000 paying members.īut in 2019, our close ties to our customers helped us identify new challenges small businesses faced. We became known as a leader in Pinterest and Instagram marketing, serving a broad array of business types: e-commerce sellers, creators, local service providers, local retail, hospitality, marketing agencies - and more. The first version of Tailwind launched in 2015 and grew rapidly by building deep marketing solutions for those visual social networks. They pivoted the company to solving marketing needs for a wide set of small businesses- not just their own. Soon, they saw friends and family in all different types of businesses in need of the same tools. So, they built analytics and scheduling tools for their own use. They wanted to create great content for the emerging visual social networks at the time – Instagram and Pinterest. Tailwind has evolved from our founders, Alex and Danny, initially building solutions to solve their own marketing challenges while growing a new online business. If this vision sounds good to you, we hope you’ll come join us on this journey. We’re not fully there yet, but we’re moving quickly and expanding our capabilities daily. With Tailwind’s help, it will be EASY for small business marketers to plan campaigns, EASY to create content, and EASY to get that content in front of the right customers – without losing focus on the day-to-day tasks of running the rest of the business.
We’re building a new type of marketing system that works for small businesses. Small business owners lack the time and marketing experience to find solutions that would help them expand from one or two marketing channels to a broad, omni-channel footprint. Niche tools crowd the market but don’t work well together. The status quo of marketing technology isn’t working for small businesses. Their success or failure also deeply impacts the lives of the entrepreneurs who founded them AS WELL AS their teams, families, and communities. Small businesses drive most job creation, innovation and economic growth. We’re working to bring about a world where small businesses can market themselves like big ones.
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